Website Development & Hosting for HR Mind

About the Client

HR Mind is a global recruitment and resourcing company with 9 years of industry experience, serving clients across Industrial, E-commerce, Infrastructure & EPC, Renewable Energy, Automotive, IT, Healthcare, FMCG, and Consumer Durables sectors. As a Profiler Group company, HR Mind brings enterprise-grade workforce management strategies to clients worldwide.

Project Background

HR Mind required a new website that reflected their standing as a global recruitment leader — professional, fast, and capable of generating qualified leads from both candidates and employers across their 8+ industry verticals. Their previous web presence did not represent their brand effectively, lacked CRM integration, and was not optimised for search engine visibility. 

Peritos Solutions was engaged to deliver the complete project end-to-end: brand-aligned UI/UX design, WordPress development, CRM lead generation integration, and production hosting on AWS — all within a compressed one-month timeline. The requirement was a site that would rank on Google, load fast globally, capture leads automatically, and stay online reliably.

Project Timelines

Scope & Requirements

Website Design & Development

• Brand-aligned UI/UX design — mobile-first, responsive layouts across all pages 

• WordPress CMS build — enabling HR Mind’s team to manage content independently post-launch 

• Pages: Home, About, Industries (8 verticals), Services, Careers, Contact 

• Lead capture forms — candidate registration, employer enquiry, and job submission forms 

• Performance optimisation — image compression, lazy loading, minified CSS/JS, Core Web Vitals compliance 

CRM Lead Generation Integration

• CRM integration (HubSpot / Zoho) — all form submissions routed directly to CRM pipeline 

• Lead segmentation — candidate vs. employer leads tagged and routed to separate CRM pipelines 

• Automated email notifications — internal team alerted on new lead submission 

• UTM parameter tracking — all CRM leads tagged with source, medium, and campaign for ROI reporting 

SEO Optimisation

• On-page SEO — title tags, meta descriptions, H1/H2 structure, keyword-optimised copy for all pages 

• Technical SEO — XML sitemap, robots.txt, canonical tags, structured data (schema markup) 

• Google Search Console and GA4 setup — tracking, indexing, and performance monitoring from day one 

• Core Web Vitals — LCP, FID, and CLS all passing green on both mobile and desktop at launch 

AWS Hosting & Infrastructure

• Amazon EC2 (t3.medium) with Auto Scaling Group — scales up automatically under traffic spikes 

• Application Load Balancer — distributes traffic across EC2 instances with health checks 

• Amazon RDS MySQL Multi-AZ — production database with automatic failover and daily snapshots 

• Amazon S3 — static asset storage, media library, and backup storage 

• Amazon CloudFront CDN — global content delivery from 400+ edge locations 

• Amazon Route 53 — DNS management with latency-based routing 

• AWS ACM — free SSL/TLS certificate provisioned and auto-renewed 

• AWS WAF — web application firewall protecting against OWASP Top 10 threats 

• AWS Backup — automated daily backups, 30-day retention, cross-region recovery 

• Amazon CloudWatch + SNS — uptime monitoring, CPU/memory alarms, email alerts 

Implementation

Week 1 — Discovery & Architecture

Peritos ran a rapid discovery sprint covering HR Mind’s brand guidelines, target audience (candidates and employers across 8 sectors), CRM system, and hosting requirements. The AWS architecture was designed and presented for sign-off — service selection justified against traffic profile, budget, and availability targets. Domain and DNS were migrated to Route 53 immediately to begin SSL provisioning via ACM. 

Week 2 — Design & Development

UI/UX designs were produced in Figma, reviewed, and signed off by HR Mind within 3 business days. WordPress development commenced in parallel — custom theme built from approved designs, all pages developed, and CRM lead capture forms integrated and tested end-to-end. Mobile responsiveness and cross-browser compatibility validated across Chrome, Safari, Firefox, and Edge. 

Week 3 — AWS Infrastructure

The full AWS production stack was provisioned: EC2 instance launched and configured, RDS MySQL Multi-AZ database deployed, S3 bucket configured for media and backups, CloudFront distribution created with custom domain and ACM SSL, WAF rules applied, IAM roles locked down to least-privilege, and AWS Backup policies set. CloudWatch dashboards and SNS alarms configured for uptime, error rate, and resource utilisation. 

Week 4 — SEO, QA & Go-Live

On-page SEO implemented across all pages — meta tags, schema markup, XML sitemap submitted to Google Search Console, GA4 tracking verified. Full QA pass covering functional testing, form submission flows, CRM lead routing, load testing, and Core Web Vitals audit. DNS cutover executed during a low-traffic window, SSL confirmed live, and the site went live within the agreed timeline. 

Application screenshots placeholder — insert homepage, industry pages, lead capture form, CRM pipeline, and AWS console views here.

Results & Impact

Observability & Visibility

Assessment Report

Before development commenced, Peritos conducted a rapid discovery and assessment covering: 

• Risk & Gap Analysis — reviewed HR Mind’s existing web presence, identified SEO gaps, CRM integration requirements, and hosting constraints before any design or build work began 

• Customised Assessment Report — delivered a scoped architecture proposal covering AWS service selection, CRM integration approach, SEO strategy, and go-live timeline within the first week 

• AWS architecture confirmed — service selection (EC2, RDS Multi-AZ, CloudFront, Route 53, WAF, Backup) validated against HR Mind’s traffic profile and availability requirements before infrastructure provisioning 

Cloud Formation

AWS Infrastructure

The complete AWS stack was provisioned, configured, and hardened within week 3 of the engagement: 

• Multi-AZ RDS deployment ensures database availability with automatic failover — zero downtime for planned maintenance 

• CloudFront CDN delivers static assets from 400+ global edge locations — reducing load times by 3x for international candidates and employers 

• AWS Backup configured with daily automated snapshots, 30-day retention, and cross-region backup for full disaster recovery coverage 
• AWS WAF protects against common web exploits, SQL injection, and DDoS — all traffic inspected before reaching the application layer 

Technology & Architecture

Architecture Overview

Challenges

Compressed One-Month Timeline

Design, development, CRM integration, AWS setup, SEO, and go-live all within four weeks required strict parallel workstreaming. Peritos ran design and development concurrently, began AWS provisioning in week 2 (before development was complete), and ran SEO implementation in parallel with QA — compressing what is typically a 2–3 month engagement into four weeks without cutting scope. 

Multi-Sector Content Architecture

HR Mind operates across 8 industry verticals — each requiring distinct messaging, keywords, and page structure for SEO effectiveness while maintaining a consistent brand. Peritos designed a templated industry page structure that HR Mind’s team can replicate for new verticals independently, without developer involvement. 

CRM Lead Routing Logic

Candidate and employer leads required different routing rules, pipeline stages, and internal notification recipients within the CRM. Peritos mapped the full lead lifecycle before development, built conditional routing logic into the form integration layer, and tested all paths end-to-end before go-live. 

DNS Cutover with Zero Downtime

Migrating DNS from the previous hosting provider to Route 53 required careful TTL management and timing to avoid any window of downtime. Peritos lowered TTLs 48 hours before cutover, executed the switch during a low-traffic period, and had the old origin on standby for immediate rollback — the cutover completed with no downtime recorded. 

Key Benefits

• Live in under 1 month — full design, build, AWS hosting, CRM integration, and SEO delivered end-to-end in under 4 weeks 

• Automated lead generation — every candidate and employer enquiry flows directly into the CRM pipeline with zero manual handling 

• Global performance — CloudFront CDN ensures fast load times for HR Mind’s international audience across all 8 industry sectors 

• Enterprise-grade security — AWS WAF, IAM least-privilege, ACM SSL, and Security Groups protect the site and its data at every layer 

• Fully recoverable — AWS Backup with 30-day retention and cross-region recovery ensures HR Mind’s site and data can be restored from any failure scenario 

• SEO-ready from day one — Core Web Vitals passing, Google Search Console live, and structured data in place before the first visitor arrived 

• Self-manageable CMS — WordPress enables HR Mind’s team to update content, add jobs, and manage pages independently without developer support 

Post-Launch Support

Hypercare Period

A 2-week hypercare period was included post go-live. During this period Peritos monitored CloudWatch metrics daily, resolved any content or performance issues identified by HR Mind’s team, and made minor CRM routing adjustments based on real lead data. All CloudWatch alarms, backup policies, and WAF rules were reviewed and tuned before formal handover. 

 Full handover documentation covering AWS architecture, WordPress admin guide, CRM lead routing logic, and DNS management was delivered to HR Mind at the close of the hypercare period.